Can you change the world in a day?

Is it possible to leave the world in a better place than you found it in the morning? We think so!

This week the Institute of Imagination took part in Do it Day, an annual event run by marketing magazine The Drum that brings together marketing people from big brands with cutting-edge agencies to address key social and business issues with the aim of making the world a better place by the end of the day.

Having seen what we’ve been doing with the Imagination Lab, Dixons Carphone, one of the twelve participating brands, invited the Institute of Imagination along to help with the challenge they were tackling: How can schools use technology to improve the way they deliver education?

A group of Y4 and Y5 Imagineers from Ferry Lane Primary School in Haringey agreed to lend us a hand and became some of the youngest ever Do it Day participants. During the course of the morning they created fantastic stop-frame animations, built their own computers with help from our friends at Kano and hacked the Institute of Imagination logo.

Their imaginings were taken over to Do It Day HQ hosted by IBM where a range of tech and design experts from companies including Dixons Carphone, Undercurrent, Yoyo Design and Visa were working together to build a bespoke website for teachers.

In just 8 hours they named the site, created a logo and identity, built the platform and developed social media feeds. Incredible!

The result? mysatchel.org – a digital platform to allow teachers to connect, share best practice and stay ahead of how tech can enhance children’s learning.

Kesah Trowell, Head of CSR at Dixons Carphone said: “We were delighted to work with the Institute of Imagination on Do It Day. The multi-media content the children created on the day inspired the team when building Satchel and brought the site to life. We were also proud to showcase the vital work of this innovative charity and look forward to our next collaboration.”

Find out more about the Dixons Carphone Do it Day challenge and see our Imagineers in action!

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