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Who are we?

We believe imagination is the super-power of the 21st Century.

According to the World Economic Forum, 65% of children entering primary school today will ultimately end up working in job types that don’t yet exist. The work of the Institute of Imagination (iOi) gives children the skills, confidence, and aspiration to thrive in this rapidly changing world.

The iOi is a children and families charity based in London with international reach. We design and deliver creative learning experiences across the arts, sciences and digital technologies. These empower children today to believe they can build a just, fair and sustainable world tomorrow.

How do you want your imagination journey to begin?

Join the schools programme

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Read, watch and discover the latest news and updates from the iOi here.

More of what we do


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  • champions

    Ken Robinson (1950 – 2020)  was a consistent support and source of inspiration. Watch the full videos from iOi champion, authors speaker and international advisors on education and creativity.

  • words of support

    “I’m delighted to support the Institute of Imagination’s ambitious plans to create a world-class destination with children at its heart. The capital is a global hub of creativity, and it’s only right that we look to foster the creative minds of tomorrow, encouraging youngsters to think big and to let their imaginations run riot! Join me in supporting this one-of-a-kind destination, which will be open to all children and families across the city and beyond.” Justine Simons, Deputy Mayor for Culture and Creative Industries

Institute of Imagination is a registered charity, number 1109276
and a company limited by guarantee, number 04921852.

Vat number: 286036392

Registered offices

School 360, 5 Sugar House Lane, London, E15 2QS

+44 (0)20 7494 9153
hello@ioi.london

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