Imagination Matters is a global campaign powered by the Institute of Imagination that exists to champion imagination and challenge the common preconception that imagination is nothing more than a frivolous pastime.

we believe that Imagination Matters

Imagination Matters will nourish your mind with articles, blogs, images and videos that showcase the importance of imagination across sectors and in everyday life. You’ll read stories from people you may be familiar with alongside others who may be new to you; every one a real-life example of just how and why Imagination Matters.

Whoever you are, and whatever you do, we hope you’ll find something on Imagination Matters that resonates with you. Together we can create a climate that allows generations to imagine freely. Visit the Imagination Matters campaign site. A selection of some of the fantastic content you will find on the site is highlighted below.

Join the conversation

We invite you to join in and contribute to Imagination Matters as it is not designed to be a one way conversation, but is intended to change perceptions through thought provoking insights and dialogues. To submit an article or if you have any further questions please email