Imagine creating something that will be seen and used by 10,000 Londoners several times a day, every day – it’s the dream of many an inventor, artist, or designer.

Together with Big Dance, the Institute of Imagination is inviting 5 – 14 year olds to ‘dance through their imagination’ and enter a competition to design the iconic London travelcard holder.

The winning design will be printed onto a whopping 10,000 travelcards holders to be distributed across the capital – that’s 12 full tube trains’ worth of Londoners! Not only that, but the world’s leading augmented reality platform, Blippar, will be ready and waiting to bring the winning design to life.

Dance through your imagination
What is imagination? What is dance? Now imagine the two together – who or what would dance, where would the dance be, what music or sound would the dance be to or would it be silent? And how would the dance make the dancer or audience feel?

All you have to do is depict your fantastic imaginings onto the travelcard template that you can download here. As imagination has no bounds, neither does our competition – you can enter as many times as you like!

How to enter
Download this Big Dance Entry Pack which contains everything you need to know about how to enter.

You can either email your artwork on the travelcard template along with a Competition Consent Form filled out by a parent or carer for each entry to: or post everything to us at:

iOi Big Dance
Institute of Imagination
18 Broadwick Street
London W1F 8HS

The closing date for entries is 5pm on Monday 4 April 2016. The winner will be notified by Friday 15 April.

Competition entries will be judged by a panel that includes special guest Darcey Bussell, current judge on BBC’s Strictly Come Dancing, Gareth Binns, Chief Executive of the Institute of Imagination, Colum Elliot-Kelly, Head of Education at Blippar and Jacqueline Rose, Big Dance director at Greater London Authority.

Institute of Imagination is creating a world-class cultural destination in London that puts children at its heart, a new kind of space for imaginations to grow. It will be a dedicated space for families to make, play, create and explore together.

Big Dance is a biennial festival and one of the world’s biggest and most influential dance initiatives founded and funded by the Mayor of London in partnership with People Dancing and leading dance organisations across the UK. The Big Dance festival starts on 20 May, building up to Big Dance Week 2 – 10 July 2016. More information at

Blippar is a leading visual discovery app using image recognition and augmented reality technologies. Blipp and unlock an interactive experience from the physical world.

       People_Dancing_Logo_RGB       BlippEducation_orange (3)      Mayor of London 80key

special announcement

We are delighted to announce that both Darcey Bussell, former principal ballerina with the Royal Ballet and a current judge on BBC’s Strictly Come Dancing, and Izabela, Year 6 student at Charlotte Sharma Primary School (in association with Siobhan Davies Dance Company), will both be special guest judges for the Big Dance competition!


stay up to date

Sign up below to receive updates on our events, news and campaigns. View our privacy policy for details of how your data will be stored and processed.

  • I would like to hear about:

  • This field is for validation purposes and should be left unchanged.