Mayor of London Sadiq Khan Joins Our Global Campaign for the Imagination

We’re thrilled to welcome the Mayor of London, Sadiq Khan, to the growing group of supporters for Imagination Matters. Our global campaign calls on people around the world to explore how, where and why imagination is essential to the future success of society.

The Mayor, who is an advocate for the importance of imagination in driving the creative energy of London, said of Imagination Matters:

“Creativity and imagination are at the heart of why London is a leading global city where business, education and culture can flourish. To remain a great world city, we need to keep the best ideas flowing. That’s why I’m backing the Imagination Matters campaign, it will fire up the imaginations of the next generation and help keep London at the top of its game.”

Mayor of London Sadiq Khan

Imagination Matters, which launched in November, combines contributions from a wide range of people with articles, blogs, images and videos showcasing and championing the importance of imagination across sectors and in everyday life.

Among those that have contributed articles to the campaign so far are Actor and founder of MindUp Goldie Hawn, who wrote a fascinating piece about the importance of imagination for well-being; Damian Bradfield, President and CMO of WeTransfer, who explored how imaginative empathy can help to understand the ramifications of technology across the world; and TED prize winner and founder of School in the Cloud, Sugata Mitra, who described how a computer programming experiment got him thinking about the realities of imagined futures, as well as many more fascinating contributions.

Among those who have raised their voices in support of the campaign are celebrated ballet star Darcey Bussell; renowned educationalist and iOi Patron Sir Ken Robinson; award-winning film composer Hans Zimmer and best-selling children’s author Jacqueline Wilson.

Imagination Matters is designed to be a two-way conversation and we invite you to contribute. You can submit or suggest articles on

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