Catherine has worked in marketing across the creative industries for over 15 years. She joined the South Korean government agency KOCCA in 2005 to lead its marketing and brand development, content partnerships with broadcasters and co-producers as well as the first London Korean Film Festival. Moving into live theatre, Catherine worked with various arts organisations such as Stratford Circus heading up its marketing and devising audience development strategies for Iris Theatre and Battersea Arts Centre for its touring work including at the Edinburgh Festival. Transferring her passion for branding, marketing and audience development, Catherine is very excited about her role with the iOi. In her downtime, Catherine loves long walks with her children and is a co-chair of her local school PTA.