Empowering children to reimagine their future.

1. Every child is at the centre of our universe.
We listen to children by co-designing and collaborating with them, their parents, teachers and community leaders on everything from our research to our programmes development.

2. Imagination = innovation = change.
We drive innovation through a blend of play, curiosity and creativity – taking risks and nurturing new ideas with a beginner’s mind.

3. Inclusivity is in our DNA.
Because we know impact is amplified by many diverse voices, we embed inclusivity in everything from employee onboarding to our core offering.

Our Mission:

Empowering children to reimagine their future

Our Purpose:

Our purpose is to create the space, tools, and opportunities for creativity to thrive.

Our Vision:

A world where every child has the equal opportunity and skills to imagine and achieve their fullest potential.