We are delighted to have joined forces with Disney UK to inspire more families to make additional time for play. Disney’s the Wonder of Play – a global initiative drawing on Disney’s 100-year legacy – aims to inspire families to play together after research revealed the huge impact that play has on children’s futures, their resilience, confidence and creativity. It comes as new research* shows that nearly half (46%) of parents believe that the role of play in children’s development can’t be ignored, with its many benefits including building social skills (48%), how to be creative (47%) and teaching them original thinking (45%).

“The capacity to explore our imaginations through play is a fundamental part of childhood development, which is why it is vital to support and nurture play in the home. The Institute of Imagination is delighted to be working with Disney to celebrate and champion the power of play, with imaginative ideas and prompts that promote the merits of everyday play in our lives”, Tom Doust, Executive Director at the Institute of Imagination.

Designed by emerging London artist Coco Lom, whose creations were inspired by the ideas of school children from East London, the Playhouse provides inspiration to families to bring playtime into their homes. See full press release here.