We believe imagination is the super power of the 21st Century.

The iOi is a children and families charity based in London with international reach. Designing and delivering award-winning creative learning experiences across the arts, sciences and digital technologies.

For Schools

Our current schools programme focusses on sustainability, building the future critical skills children need as well as developing their literacies in digital, design and engineering concepts and scientific enquiry (STEAM).

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For Families

Our aim is to spark imagination in young people, at home as well as at school. We are passionate about supporting families to encourage creative learning at home through our events, training, partnerships and research.

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On Demand

Our on demand content enables families and schools to continue making no matter where they are. Play with on demand content on any device, watch, experience and discover how iOi can spark imagination and inspire creativity through learning.

On Demand

Our Impact

We have inspired over 100,000 children through our creative learning experiences.
In 2022 – 27,313
 Children engaged, 244 Schools collaborating and 11,223 digital literacy participants have benefitted from our award-winning programmes.

Our Impact


Get creative with your FREE iOi Imagination Box.

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Imagination Matters

Thought leadership to inspire

Imagination Matters

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  • “Imagination is the source of all human achievement”.

    Sir Ken Robinson (1950 – 2020)

    Teacher, writer, researcher, education specialist and late, great Patron of the Institute of Imagination.

Institute of Imagination is a registered charity, number 1109276
and a company limited by guarantee, number 04921852.

Vat number: 286036392

Registered offices

School 360, 5 Sugar House Lane, London, E15 2QS

+44 (0)20 7494 9153

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Institute of Imagination © 2015 – 2022