Imagination Matters is a campaign powered by the Institute of Imagination. It exists to champion imagination in teaching and learning, and in everyday life.

At the iOi, we are creating a space to re-imagine our world, together. Our goal is to spark imaginations everywhere, supporting skills development, innovation and wellbeing through our events, training, partnerships and research. We are for the benefit of all, with children and families at our heart.

Here you will find articles, blogs, images and videos that showcase the importance of imagination. It is an essential skill for life. Every post a thoughtful example of just how and why Imagination Matters.

Imagination Matters in action with iOi

We design and deliver award-winning creative learning programmes, products, and platforms across the arts, sciences and digital technologies for children aged 5 to 11 years old.

For Schools – The iOi Schools Programme is a FREE, blending learning programme providing resources, teacher training, and live digital broadcast workshops set around different themes. Find out more information and register your school for Spring 2023 now!

On Demand – iOi at Home is our On Demand platform, bursting with content that enables families and schools to continue exploring the power of Imagination no matter where they are.

For Families & Communities – Digital Heroes is a programme designed to build confidence, aspiration and wellbeing, as well as core digital skills and digital literacy and will serve vulnerable communities.